Home / Case Studies /
How Ensinger Polska strengthened customer relationships with Microsoft Dynamics 365 Sales
Case Study
Location
Poland (HQ in Germany)
Industry
Plastics manufacturing
Solution
Microsoft Dynamics 365 Sales + integration with Microsoft Teams, Outlook, SharePoint, and 3CX telephony
Ensinger is an international company founded in 1966, specializing in high-performance plastics for industries such as machinery, aerospace, medical, construction, and food processing. Speed and quality are their hallmarks.
From strong relationships to stronger processes
At Ensinger Polska, sales teams worked in a partner-based model – each customer account was typically managed by two people. This fostered close relationships and a personalized approach but required smooth knowledge-sharing and access to up-to-date information.
Previously, collaboration was based mainly on Excel files and direct communication. While this setup worked well for daily tasks, it began to show limitations as the customer base grew and processes became more complex.
The solution
A CRM that supports the way the team works
The implementation of Microsoft Dynamics 365 Sales aimed to make the daily work of sales engineers easier – without forcing them to change how they operate. The goal was to shape the system around how they actually work: in pairs, on the move, with a strong focus on speed and responsiveness.
The first phase focused on:
- Building a centralized database of customers and contacts
- Enabling two account managers to work on the same record
- Integrating 3CX telephony (logging calls and adding notes)
- Connecting Dynamics with Outlook, Teams, and SharePoint to enable seamless collaboration and document access - all without leaving the CRM
“We chose to work with Atteli because they stood out from the beginning with their professionalism, deep expertise, and strong team of specialists. Throughout the project, we could count on real support tailored to our needs. The project was run efficiently, on time, and with full understanding of our business. I truly value this collaboration and would describe it as professional, modern, and reliable.”
Robert Antkowiak, Sales Director, Ensinger Polska
The results
Order, collaboration, and faster response times
The change was felt almost immediately. The sales team gained a single, unified tool that fully supported their workstyle:
Centralized data
Up-to-date client information in one place, filterable and displayed in CRM dashboards
Dual ownership model
Two account managers can now be assigned to one customer
Complete interaction history
Calls, notes, and emails logged and visible in one place
Better internal communication
Thanks to integration with Teams and SharePoint, everything happens in the context of the customer
Increased speed
Email templates and centralized information allow faster responses to inquiries and faster lead development
“Ensinger Polska was clear from the beginning about their priorities: information consistency and easier knowledge sharing. Thanks to our shared approach, the implementation wasn’t just a technical upgrade – it became a real support for the daily work of the entire organization.”
Anna Gajdowicz, Project Manager, Atteli
A shared space for the entire company
Though originally implemented for the sales team, the system quickly proved valuable for other departments – like logistics and warehousing. Customer service at Ensinger Polska is a team effort, and ENSpace (as the Dynamics 365 platform was named internally) became a shared space that supports this collaboration.
With access to shared customer data and interaction history, other departments are now able to react faster, plan more effectively, and manage information in a unified environment.
Why it works
Ensinger Polska is fast and focused. Their edge lies in rapid response and precision. Thanks to a well-implemented CRM, they not only brought order to their customer data – they also gained a system that keeps pace with the way they work. There’s no need to switch tools to make a call, reply to an email, send a file, or check in with a colleague.
Do you want to know more?
Write or call us and tell us about your needs. We’ll present the possibilities of Microsoft solutions, potential costs, and an action plan.
