Location:
Poland
Industry:
Footwear Manufacturing
Solution:
Microsoft Dynamics 365 Sales (Enterprise) + Microsoft Teams, Outlook, SharePoint, Power Automate
Conhpol is a footwear manufacturer with over 40 years of experience, combining traditional craftsmanship with a modern approach to business development. While the company began as a family-run workshop, today Conhpol is a dynamic, internationally operating producer. Thanks to its consistent focus on quality and openness to change, Conhpol has successfully delivered ambitious digital transformation projects.
In a world of constraints – Conhpol focuses on sales efficiency
Faced with a changing business environment, Conhpol’s sales team decided to optimize its operations by better leveraging existing resources and its current customer base. The company aimed to strengthen relationships with existing clients and streamline the sales team’s day-to-day work. A key part of this strategy was implementing a solution that would improve priority setting, speed up decision-making, and make customer relationship management more data-driven.
Instead of building new processes from scratch, Conhpol chose to organize and integrate the tools and systems they already used. This empowered sales representatives to work more dynamically, consciously, and efficiently. It was a thoughtful transformation that helped the company boost sales efficiency and better adapt to evolving market demands.
Giving CRM a second life
We joined the implementation team to complement the partner responsible for launching the ERP system.
Together, we introduced several key changes that organized the CRM and aligned it with the day-to-day needs of the sales team:
Configured the environment properly using ALM methodology
Adapted the interface to real user needs
Centralized access to sales documents
Deployed key CRM functionalities like Leads, Opportunities, Quotes, and Campaigns
Designed a data model to better manage leads, customers, and opportunities
Structured the sales process and translated it into system workflows to ensure consistency
Implemented automated reminders to follow up on clients and opportunities, maximizing the value of the existing database
“With Atteli’s help, we organized and developed our CRM. Thanks to their experience, the entire project ran smoothly and without complications. I especially appreciate their speed, professionalism, and genuinely friendly approach. From the beginning, Atteli understood our needs and proposed an efficient strategy—both cost- and time-wise.”
Sebastian Konopka,
Co-owner of Conhpol
Co-owner of Conhpol
From concept to action – streamlining CRM with the team in mind
