{"id":4358,"date":"2024-03-13T13:55:42","date_gmt":"2024-03-13T12:55:42","guid":{"rendered":"http:\/\/atteli.com\/?p=4358"},"modified":"2025-06-02T10:53:17","modified_gmt":"2025-06-02T08:53:17","slug":"przechwytywanie-parametrow-utm-w-przesylanym-formularzu-rtm-jak-to-zrobic-w-customer-insights-journey","status":"publish","type":"post","link":"https:\/\/atteli.com\/pl\/przechwytywanie-parametrow-utm-w-przesylanym-formularzu-rtm-jak-to-zrobic-w-customer-insights-journey\/","title":{"rendered":"Przechwytywanie parametr\u00f3w UTM w przesy\u0142anym formularzu RTM \u2013 jak to zrobi\u0107 w Customer Insights Journey?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4358\" class=\"elementor elementor-4358\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a940259 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a940259\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0171a4\" data-id=\"d0171a4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-367a738 breadcrumb elementor-widget elementor-widget-shortcode\" data-id=\"367a738\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span><span><a href=\"https:\/\/atteli.com\/pl\/\">Home<\/a><\/span><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479261b font-light elementor-widget elementor-widget-heading\" data-id=\"479261b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Przechwytywanie parametr\u00f3w UTM w przesy\u0142anym formularzu RTM \u2013 jak to zrobi\u0107 w Customer Insights Journey?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68547c3 author-info elementor-widget elementor-widget-shortcode\" data-id=\"68547c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><img decoding=\"async\" src=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/06\/agnieszka_tymoszczyn-150x150.jpeg\" width=\"96\" height=\"96\" srcset=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/06\/agnieszka_tymoszczyn-230x230.jpeg 2x\" alt=\"Agnieszka Tomczyszyn\" class=\"avatar avatar-96 wp-user-avatar wp-user-avatar-96 alignnone photo\" \/> <strong>Agnieszka Tomczyszyn<\/strong>  <strong>2024-03-13<\/strong> <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be1298a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be1298a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-088970b elementor-hidden-mobile\" data-id=\"088970b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0eecd37 sticky-menu elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0eecd37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-9059cb2\" data-id=\"9059cb2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07c52d3 elementor-widget elementor-widget-heading\" data-id=\"07c52d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Czytasz:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c0e6df elementor-widget elementor-widget-text-editor\" data-id=\"6c0e6df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"entry-title\">Przechwytywanie parametr\u00f3w UTM w przesy\u0142anym formularzu RTM \u2013 jak to zrobi\u0107 w Customer Insights Journey?<\/p><p>\u200b<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5de1cc6 elementor-widget elementor-widget-html\" data-id=\"5de1cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"progress-bar-content\"><div id=\"progress-bar\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88dee77 elementor-align-start sidebar-anchor-menu elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"88dee77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#przechwytywanie-paramterow-utm-w-przesylanym-formularzu-rtm-jak-to-zrobic-w-customer-insights-journey\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Przechwytywanie parametr\u00f3w UTM w przesy\u0142anym formularzu RTM \u2013 jak to zrobi\u0107 w Customer Insights Journey?<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#przepis-na-przechwycenie-parametrow-utm-i-zapisanie-ich-w-rekordzie-leada\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Przepis na przechwycenie parametr\u00f3w UTM i zapisanie ich w rekordzie Leada<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#jak-dokladnie-dziala-nasz-skrypt\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Jak dok\u0142adnie dzia\u0142a nasz skrypt<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#podsumowanie\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Podsumowanie<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a89212f\" data-id=\"a89212f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8238bd elementor-widget elementor-widget-menu-anchor\" data-id=\"c8238bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"przechwytywanie-paramterow-utm-w-przesylanym-formularzu-rtm-jak-to-zrobic-w-customer-insights-journey\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999540f elementor-widget elementor-widget-heading\" data-id=\"999540f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Przechwytywanie parametr\u00f3w UTM w przesy\u0142anym formularzu RTM \u2013 jak to zrobi\u0107 w Customer Insights Journey?\n\n\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca6bea5 elementor-widget elementor-widget-text-editor\" data-id=\"ca6bea5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W marketingu posiadanie wiedzy o \u017ar\u00f3dle naszych lead\u00f3w wydaje si\u0119 podstawowym wymogiem, to po prostu trzeba wiedzie\u0107. Szczeg\u00f3lnie je\u015bli prowadzimy p\u0142atne dzia\u0142ania promocyjne z celem pozyskiwania lead\u00f3w. Zazwyczaj adresy docelowe w tego typu kampaniach s\u0105 tagowane\u00a0<strong>parametrami UTM<\/strong>. Dotyczy to r\u00f3wnie\u017c\u00a0<strong>link\u00f3w udost\u0119pnianych w social mediach<\/strong>. Wszystko po to, by m\u00f3c realnie oceni\u0107 skuteczno\u015b\u0107 naszych aktualnych dzia\u0142a\u0144 oraz wybra\u0107 najlepsze media i kana\u0142y do przysz\u0142ych kampanii. W Google Analytics, widzimy ilo\u015bciowo jaki mamy ruch z ka\u017cdej kampanii, ale\u00a0<strong>Customer Insights \u2013 Journey<\/strong>\u00a0pozwala na przechwycenie tych parametr\u00f3w z URL do naszego formularza i zapisanie ich bezpo\u015brednio w rekordzie potencjalnego klienta. Czyli ka\u017cdy utworzony lead z kampanii, w kt\u00f3rej u\u017cywali\u015bmy tag\u00f3w ma swoje \u017cr\u00f3d\u0142o (witryna, social media, System mailingowy itp.), medium (np.: cpc, newsletter, baner itp.), kampani\u0119 (nazwa konkretnej kampanii, np.: winter_sale) czy tre\u015b\u0107 w jak\u0105 u\u017cytkownik klikn\u0105\u0142, \u017ceby wy\u015bwietli\u0107 formularz (np.: obrazek, stopka, link itp.)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b971546 elementor-widget elementor-widget-menu-anchor\" data-id=\"b971546\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"przepis-na-przechwycenie-parametrow-utm-i-zapisanie-ich-w-rekordzie-leada\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dda1e0 elementor-widget elementor-widget-text-editor\" data-id=\"8dda1e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default elementor-inline-editing pen\" contenteditable=\"true\" data-elementor-setting-key=\"title\" data-pen-placeholder=\"Pisz tutaj...\">Przepis na przechwycenie parametr\u00f3w UTM i zapisanie ich w rekordzie Leada<\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918c41b elementor-widget elementor-widget-heading\" data-id=\"918c41b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Sk\u0142adniki:\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-075cf53 elementor-widget elementor-widget-text-editor\" data-id=\"075cf53\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>4 kolumny w tabeli Lead<\/li><li>1 formularz pozyskiwania lead\u00f3w (opublikowany samodzielnie lub osadzony na stronie)<\/li><li>4 ukryte pola na formularzu<\/li><li>1 skrypt, kt\u00f3ry automatycznie wype\u0142nia pola formularza danymi z parametr\u00f3w UTM<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b48eec2 elementor-widget elementor-widget-heading\" data-id=\"b48eec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Kroki:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3824dc8 elementor-widget elementor-widget-text-editor\" data-id=\"3824dc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>W tabeli Lead Dodaj potrzebne kolumny do zapisania parametr\u00f3w UTM przechwyconych w formularzu z adresu www.\u00a0<strong>B\u0119d\u0105 potrzebne<\/strong>:<\/li><\/ol><ul><li>Refferer URL<\/li><li>UTM Campaign<\/li><li>UTM Content<\/li><li>UTM Medium<\/li><li>UTM Source<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9670d73 elementor-widget elementor-widget-image\" data-id=\"9670d73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"641\" height=\"334\" src=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/add-your-utm-fields-1.jpg\" class=\"attachment-large size-large wp-image-4360\" alt=\"\" srcset=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/add-your-utm-fields-1.jpg 641w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/add-your-utm-fields-1-300x156.jpg 300w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/add-your-utm-fields-1-230x120.jpg 230w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/add-your-utm-fields-1-350x182.jpg 350w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/add-your-utm-fields-1-480x250.jpg 480w\" sizes=\"(max-width: 641px) 100vw, 641px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8978702 elementor-widget elementor-widget-text-editor\" data-id=\"8978702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2. Stw\u00f3rz potrzebny formularz rozszerzony o nowe pola, kt\u00f3re w\u0142a\u015bnie doda\u0142e\u015b. Umie\u015b\u0107 je na samym ko\u0144cu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1a6b85 elementor-widget elementor-widget-text-editor\" data-id=\"d1a6b85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>UWAGA! Pola powinny by\u0107 ukryte.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085b9d8 elementor-widget elementor-widget-image\" data-id=\"085b9d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"575\" height=\"543\" src=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/all-fields-added.png\" class=\"attachment-large size-large wp-image-4362\" alt=\"\" srcset=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/all-fields-added.png 575w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/all-fields-added-300x283.png 300w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/all-fields-added-230x217.png 230w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/all-fields-added-350x331.png 350w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/all-fields-added-480x453.png 480w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad0f776 elementor-widget elementor-widget-text-editor\" data-id=\"ad0f776\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>3. Otwieramy edytor HTML formularza. Znajdujemy zamykaj\u0105cy tag, za nim wstawimy skrypt.<\/p><p>4. W edytorze HTML dodajemy skrypt, kt\u00f3ry po za\u0142adowaniu formularza b\u0119dzie przechwytywa\u0142 parametry UTM z adresu www i umieszcza\u0142 je w dodanych polach na formularzu. Skrypt powinien znajdowa\u0107 si\u0119 po tagui przed tagiem . Poni\u017cszy przyk\u0142adowy skrypt zapisze warto\u015bci parametr\u00f3w, je\u015bli istniej\u0105. Nie sprawdza czy parametr ma warto\u015b\u0107 czy go nie ma. W takim przypadku w rekordzie pole r\u00f3wnie\u017c nie b\u0119dzie wype\u0142nione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192d6e6 elementor-widget elementor-widget-image\" data-id=\"192d6e6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"784\" height=\"892\" src=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/UTM-script-1.png\" class=\"attachment-large size-large wp-image-4364\" alt=\"\" srcset=\"https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/UTM-script-1.png 784w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/UTM-script-1-264x300.png 264w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/UTM-script-1-768x874.png 768w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/UTM-script-1-230x262.png 230w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/UTM-script-1-350x398.png 350w, https:\/\/atteli.com\/wp-content\/uploads\/2024\/05\/UTM-script-1-480x546.png 480w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb0d030 elementor-widget elementor-widget-menu-anchor\" data-id=\"fb0d030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"jak-dokladnie-dziala-nasz-skrypt\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc88fd9 elementor-widget elementor-widget-heading\" data-id=\"cc88fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Jak dok\u0142adnie dzia\u0142a nasz skrypt?\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8955af elementor-widget elementor-widget-text-editor\" data-id=\"f8955af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>Wype\u0142nia pola formularza danymi z parametr\u00f3w UTM:<ul><li>Skrypt nas\u0142uchuje zdarzenia\u00a0<em>d365mkt-afterformload<\/em>, kt\u00f3re jest wyzwalane po za\u0142adowaniu formularza.<\/li><li>Funkcja\u00a0<em>populateFormFields<\/em>\u00a0u\u017cywa\u00a0<em>URLSearchParams\u00a0<\/em>do pobrania parametr\u00f3w z bie\u017c\u0105cego adresu URL.<\/li><li>Nast\u0119pnie znajduje odpowiednie pola formularza na podstawie labelek i wype\u0142nia je danymi, takimi jak \u017ar\u00f3d\u0142o (utm_source), kampania (utm_campaign), medium (utm_medium), i tre\u015b\u0107 (utm_content).<\/li><li>Dodatkowo uzupe\u0142nia pole \u201eRefferer URL\u201d warto\u015bci\u0105 z dokument.referrer (adres URL, z kt\u00f3rego u\u017cytkownik przyszed\u0142 na aktualn\u0105 stron\u0119).<\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fd1e81 elementor-widget elementor-widget-menu-anchor\" data-id=\"4fd1e81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"podsumowanie\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61553e3 elementor-widget elementor-widget-text-editor\" data-id=\"61553e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"2\"><li>Obs\u0142uguje zdarzenia po wys\u0142aniu formularza:<ul><li>Skrypt r\u00f3wnie\u017c nas\u0142uchuje zdarzenia\u00a0<em>d365mkt-afterformsubmit<\/em>, kt\u00f3re jest wyzwalane po wys\u0142aniu formularza.<\/li><li>W przypadku sukcesu\u00a0<em>(event.detail.successful<\/em>), loguje informacj\u0119 o sukcesie i wy\u015bwietla dane przekazane w payload (<em>event.detail.payload<\/em>), czyli dane zwi\u0105zane z wys\u0142anym formularzem.<\/li><\/ul><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb6030 elementor-widget elementor-widget-heading\" data-id=\"ceb6030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Podsumowanie\n\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3aa776d elementor-widget elementor-widget-text-editor\" data-id=\"3aa776d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"entry-content single-content\"><div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\"><div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><p>Ten prosty przepis pozwala nam zgromadzi\u0107 dodatkowe informacje, kt\u00f3re umo\u017cliwi\u0105 nam sprawdzanie, jak skuteczne s\u0105 nasze kampanie oparte o formularze oraz jednoznacznie wskaza\u0107 na \u017ar\u00f3d\u0142o pozyskanie leada. Oczywi\u015bcie je\u015bli zapomnimy o otagowaniu URL\u2019i u\u017cywanych w kampaniach nasz spos\u00f3b nie zadzia\u0142a, poniewa\u017c pola zostan\u0105 puste (opr\u00f3cz pola Refferer URL, kt\u00f3re wska\u017ce stron\u0119 odsy\u0142aj\u0105c\u0105) i to samo zostanie zapisane w rekordzie Leada.<\/p><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64b6a31 elementor-widget elementor-widget-shortcode\" data-id=\"64b6a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class=\"tag_list\"><\/span> <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-f18caf8 social-icons\" data-id=\"f18caf8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-021c1d2 social-icons elementor-widget elementor-widget-shortcode\" data-id=\"021c1d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6283e9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6283e9e\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-182c03d\" data-id=\"182c03d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-06a8e0f elementor-widget elementor-widget-heading\" data-id=\"06a8e0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zobacz ostatnie wpisy<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a430e8 blog-posts elementor-widget elementor-widget-shortcode\" data-id=\"5a430e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><a class=\"latest-post-item-link\" href=\"https:\/\/atteli.com\/pl\/migracja-miedzy-tenantami-przy-konsolidacji-firm-i-marek-warto-czy-nie\/\"><div class=\"latest-post-thumb\" style=\"background:url(https:\/\/atteli.com\/wp-content\/uploads\/2026\/07\/SaaS-czy-ekosystem_-Ukryte-koszty-rozproszonych-narzedzi-w-firmie.png); height: 234px; background-size: cover; border-radius: 5px; background-position: center;\">&nbsp;<\/div><div class=\"latest-post-item\"><div class=\"latest-post-title\"><h2>Migracja mi\u0119dzy tenantami przy konsolidacji firm i marek &#8211; warto czy nie?<\/h2><\/div><div class=\"latest-post-read-more\">Czytaj wi\u0119cej<\/div><\/div><\/a><a class=\"latest-post-item-link\" href=\"https:\/\/atteli.com\/pl\/dlaczego-wiekszosc-firm-zaczyna-transformacje-cyfrowa-od-konca\/\"><div class=\"latest-post-thumb\" style=\"background:url(https:\/\/atteli.com\/wp-content\/uploads\/2026\/07\/SaaS-czy-ekosystem_-Ukryte-koszty-rozproszonych-narzedzi-w-firmie.png); height: 234px; background-size: cover; border-radius: 5px; background-position: center;\">&nbsp;<\/div><div class=\"latest-post-item\"><div class=\"latest-post-title\"><h2>Dlaczego wi\u0119kszo\u015b\u0107 firm zaczyna transformacj\u0119 cyfrow\u0105 od ko\u0144ca<\/h2><\/div><div class=\"latest-post-read-more\">Czytaj wi\u0119cej<\/div><\/div><\/a><a class=\"latest-post-item-link\" href=\"https:\/\/atteli.com\/pl\/rozliczanie-pracy-project-managera-w-projektach-it\/\"><div class=\"latest-post-thumb\" style=\"background:url(https:\/\/atteli.com\/wp-content\/uploads\/2026\/07\/SaaS-czy-ekosystem_-Ukryte-koszty-rozproszonych-narzedzi-w-firmie.png); height: 234px; background-size: cover; border-radius: 5px; background-position: center;\">&nbsp;<\/div><div class=\"latest-post-item\"><div class=\"latest-post-title\"><h2>Rozliczanie pracy project managera w projektach IT<\/h2><\/div><div class=\"latest-post-read-more\">Czytaj wi\u0119cej<\/div><\/div><\/a><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>W marketingu posiadanie wiedzy o \u017ar\u00f3dle naszych lead\u00f3w wydaje si\u0119 podstawowym wymogiem, to po prostu trzeba wiedzie\u0107. Szczeg\u00f3lnie je\u015bli prowadzimy p\u0142atne dzia\u0142ania promocyjne z celem pozyskiwania lead\u00f3w.<\/p>\n","protected":false},"author":11,"featured_media":7032,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-4358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights-powerprm-pl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Przechwytywanie parametr\u00f3w UTM w przesy\u0142anym formularzu RTM \u2013 jak to zrobi\u0107 w Customer Insights Journey? - Atteli<\/title>\n<meta name=\"description\" content=\"W dynamicznym \u015bwiecie zarz\u0105dzania danymi, Microsoft Fabric staje si\u0119 si\u0142\u0105 transformacyjn\u0105, zmieniaj\u0105c\u0105 spos\u00f3b, w jaki firmy radz\u0105 sobie...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atteli.com\/pl\/przechwytywanie-parametrow-utm-w-przesylanym-formularzu-rtm-jak-to-zrobic-w-customer-insights-journey\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Przechwytywanie parametr\u00f3w UTM w przesy\u0142anym formularzu RTM \u2013 jak to zrobi\u0107 w Customer Insights Journey? 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