Revolutionize Your Customer Engagement
Experience the double power of the new offering, Dynamics 365 Customer Insights
The new Customer Insights offering is expanded to include both the Customer Insights – Journeys (formerly Dynamics 365 Marketing) and Customer Insights – Data (formerly the standalone Customer Insights) applications.
Getting to Know Your Customers
Unified Data
Boosting Productivity
Engagement on Their Terms
Connected Customer Experiences Across Teams
- For Marketing Teams: Tailor real-time customer journeys using Copilot’s capabilities to uncover new data insights, segment target audiences, and create personalized content.
- For Sales Teams: Receive leads in real time from marketing and empower your sales team with AI-driven predictions and product recommendations.
- For Service Teams: Proactively identify customer issues and provide agents with detailed customer profiles to streamline case routing and issue resolution.
Comprehensive Customer Profiles: Create richer customer profiles by unifying transactional, demographic, and behavioral data. Engage customers with tailor-made activities across channels.
Dynamic Segmentation: Discover new audience segments with AI recommendations. Elevate personalization with real-time segmentation that adapts based on the latest data.
Effortless Data Enrichment: Build richer customer profiles with first-party and third-party signals, including Microsoft’s proprietary audience intelligence.
From Unknown to Known: Resolve customer identities by collecting historic transactional, behavioral, and demographic data with AI-powered identity management.
Accelerated Insights: Identify customer trends and patterns with ready-made machine learning templates that predict customer lifetime value and recommend the best actions.
Balancing Consent and Privacy: Add consent data to the unification process and effortlessly maintain consent status with automatic data refresh, ensuring compliance with privacy and security regulations.
Boosting Your Productivity
- Customer Insights with Copilot: Use natural language queries with Copilot to discover more about your customers. Uncover insights like customer lifetime value, product preferences, and average purchases.
- Targeted Audience Segmentation: Easily segment target customers using your own words with Copilot. Empower your team to create, review, and modify segments quickly.
- Effortless Content Creation: Generate fresh and customizable content recommendations tailored by audience segment.
- Streamlined Journey Creation: Simplify journey creation with Copilot’s suggestions based on your optimal business goals, target audiences, or desired flows.
- Branded Content Made Easy: Kickstart email and marketing form creation by referencing your website. Add the URL to Copilot and receive brand-aligned recommendations, easily refined to meet your content needs.