Dynamics 365 Marketing at APN Promise S.A.

Case Study

Client: APN Promise S.A.

APN Promse
APN Promise S.A. has been co-creating the technological market in Poland and Europe for over 30 years. It offers advanced IT solutions for clients from all sectors of the economy. The company also provides consulting services, implementations, and enhances digital competencies in businesses and institutions.
Dynamics 365

Implementation objectives

Functionalities and technologies used

Customer Journey

Dynamics 365 Marketing allows visualizing and automating the customer journey towards a purchase. The application provides a graphical tool for modeling the customer acquisition process.

Creating online events

The event management feature of Dynamics 365 Marketing assists at every stage, from initial planning and budgeting to promotion and publishing, participant registration, webinar broadcasting, final analytics, lead generation, and return on investment assessment.

Event Engagement

Dynamics 365 Marketing automates communication for online events. Customer Journey process sends thank-you messages to participants, timely event reminders, and tailored email follow-ups based on attendance. This streamlines event management and enhances participant engagement.

Lead Scoring

Dynamics 365 Marketing provides a lead scoring capability that evaluates and assigns a numerical score to each potential customer. This score is calculated based on various factors such as demographic data (e.g., age, location), organization information (e.g., industry, company size), and actions taken by related contacts (e.g., website visits, email interactions).


Segments in Dynamics 365 Marketing allow for the categorization and grouping of contacts based on specific criteria or characteristics. These criteria can include demographic information, purchase history, engagement level, or any other relevant data. By creating segments, marketers can effectively target and personalize their communication and marketing efforts.

Lead Generation

Dynamics 365 Marketing enables lead generation through activities within the customer acquisition process, events, and landing pages.

Effects of project implementation